Motion Design for advertisement

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Legalization of prostitution

This was the final project in the Motion Design Postgraduate in BAU (Design College of Barcelona).

The purpose of the project consists in exposing data that confirm the benefit for society of legalizing prostitution through taxes, but, above all, the benefit for sex workers of leaving the clandestine and thus having better working conditions.

Using flat design I made an allegory of sex in everyday objects. The concept of the campaign is «sex is natural» and the aim of the ad is to normalize this taboo issue in our society.

Art Direction: Miguel Murcia

Graphic Design: Miguel Murcia

Motion: Miguel Murcia

Client: Hetaira