Projects
Hetaira
Motion Design for advertisement
Reproducir vídeo
Legalization of prostitution
This was the final project in the Motion Design Postgraduate in BAU (Design College of Barcelona).
The purpose of the project consists in exposing data that confirm the benefit for society of legalizing prostitution through taxes, but, above all, the benefit for sex workers of leaving the clandestine and thus having better working conditions.
Using flat design I made an allegory of sex in everyday objects. The concept of the campaign is «sex is natural» and the aim of the ad is to normalize this taboo issue in our society.
Art Direction: Miguel Murcia
Graphic Design: Miguel Murcia
Motion: Miguel Murcia
Client: Hetaira